Fanny Norlin
Growing relationships, teams and initiatives that captivate ourselves and the world into becoming ever more alive.
Coaching and Consulting
Product owners, team leads & project leaders
Lifeforce project Leadership
I support you in implementing Lifeforce project Leadership; a crazy simple and crazy effective self learning agile methodology for getting the right things done, in time by a thriving team.
I do Agile with depth, bringing in the often-missing alive Feminine and Holding Masculine. This creates deeper inspiration and clearer direction, powering efficient execution that works in practice, is sustained over time, and aligns with the whole system's purpose.
Check out our crash course here (in swedish, add promocode: AGILPROJEKTLEDNING5 for 5% discount)
“I appreciated how you infused life and energy into the project and into our team. You helped me understand how to not only feel my feelings, but also how to use them and to find the passion and energy behind what we were doing together as a team” - Full stack developer
Founders and entrepreneurs
Founder coaching/ Work with Source
I support you as an entrepreneur or founder of a purposeful and progressive initiative to realise your big, creative vision.
Rediscover the original inspiration behind your initiative and determine your next steps. Master the art of envisioning and nurturing a purposeful mission while developing a forward-thinking organizational structure and culture. Ensure sustainable financial support for your initiative, and maintain the startup enthusiasm as your organization expands. Effectively address and resolve conflicts with co-founders, and strategically plan for succession, mergers, and acquisitions.
"Fanny has been a godsend for my startup. I can arrive at our sessions confused and doubting and leave feeling clear and energised. She's been the ultimate combination of a first rate sounding board plus a deep well of insight from her extensive experience growing progressive companies."- Founder and CEO
Female and Male Leaders
Awakening the Feminine and Honouring the Masculine
Supporting organizations who want to unleash the powerful dance between the feminine and the masculine in order to realize big visions in service of life.
I support women in awakening their Eros, Mystos and Nomos of Feminine Leadership and how to collaborate with the holding and Creating Masculine; Leading as Lifeforce.
I support Men in Holding Masculine leadership and how to collaborate with the Feminine and Creatine Masculine; Leading with power and integrity.
“Being coached by Fanny is helping me to bring much more of myself, my feminine power and my creativity to my work. Fanny is extraordinary at picking up the small details in what I express, and from them helping me see where and how I can allow more of myself to be present. I leave every session feeling both more grounded and inspired to dance with life!”- Management consultant
My latest writing
Article Series: Feminine Leadership in business
Part 1: Feminine Leadership in Business - An introduction
Part 2: The Feminine and the decentralized paradigm
Part 3 & 4: Bringing it all in to practice: Working with Source and Fractal Development
Other writing
Speaking and facilitating
Recent talks and interviews:
UTOKcon24 | Exploring Sexual Archetypes and Gender Paradigms
The Stoa - Feminine and Masculine leadership
Living Room Conversation: The Power of Source with Tom Nixon and Fanny Norlin
Parallax academy - Awakening the feminine and honouring the masculine
The power of sisterhood in Feminine Leadership
Reflections from the Intellectual deep web - UTOK conference
Teal around the world Conference - Going beyond teal
How do Men respond to Awakened Feminine Leadership?
The potential of working with the Feminine and Masculine in transformation and business
Gracefully Syncing Feminine and Masculine Energies
Attentionalism and the network paradigm of business (in swedish)
Att väcka det feminina och ära det maskulina ledarskapet i dina relationer - (in Swedish)
I do talks and host workshops on:
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The true Feminine and her role today
What is the true feminine and why is she so needed in these times? A deep dive ino the role of the feminine, historicaly and today.
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Awakening the Feminine and honoring the Masculine
I host workshops exploring how to awaken feminine and honor masculine leadership within yourself and your team.
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The attention economy and digital era
Talks on how internet is radically shifting the world; who has power, what we value, how we collaborate.. and what this means for your business/initiative.
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Lifeforce project Leadership
Lifeforce project Leadership evolved whilst leading Footways’s tech and marketing team with Viktor Ansund. It is a self-learning method, becoming more and more adapted to you and your team's specific needs and circumstances, as those needs and circumstances change. A new generation of Agile Development, that actually works.
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The role of founders in realizing big ideas
Teaching Peter König’s Source principles; supporting founders to realize big ideas, organize for emergence and work artfully with money.
Organzing events
I live for creating spaces where people become more alive and deeply connected and I have intiatied and organized at least one large conference, retreat or festival biyearly since my early 20s. I am a passionate member of the swedish burner scene and have been an apprentice to the leading Nordic hosts in the Art of Hosting community.
Some of the events I have initiated and organized:
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During the event, we delved into the lessons from cyber philosophy, enormous co-created events, and eros-filled leadership at "Leading at the Edge,". Participants were invited to explore the concepts of future leadership and organization alongside some of the most forward-thinking practitioners, philosophers, and leaders.
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An experience-based event exploring the potency of polarities in leadership with 20 of Stockholm's top business leaders.
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I initiated the first three day gathering for 100 women where we explored what it means to be a Women today and how we can support each other to stand in our full power and potential.
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A 2 day immersive self-organized conference on self-orginization with 25 of the most progressive business leaders and CEOs in Sweden.
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1-day leadership trainings for 700 engineering students in 2012, 900 students in 2013 and 2000 students in 2014. Student counsellor quote: “..the most influential training for students during my time at LTH”
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Yearly event bringing people from the business world and students together to explore personal values and self-leadership.
About me
My biggest passion is making the world become more alive.
I am the creator of Lifeforce Leadership, an approach that identifies and explores the core dimensions of feminine and masculine leadership, revolutionising network-based and self-organizing organizations. My experience with the potential that lies within fully unleashing the feminine and masculine in a creative dance underlies my approach to business, leadership, and societal development.
Some years ago I was introduced to the work of Lovisa Alsén and had a deep awakening into my body and the feminine. This work has profoundly impacted me as a leader and women, and unlocked crucials keys for succeeding with new paradigm initiatives.
The past ten years I have lived and breathed decentralized networks and communities. I am a pioneer in self-organzing initiatives with 10 years of combined C-level leadership and strategy consulting experience, including leading the marketing and tech team of an e-commerce with presence in 24 markets and 1 billion sek in revenue. My professional experiences also include founding two NGO’s, facilitating leadership trainings for thousands of leaders, organising several large participatory events and building Sweden's feminine leadership movement.